Revolutionizing Social & Competitive Fitness Across Iconic Locations
Orange County, California (April 30, 2025)- InvestTrek Capital, a boutique private investment firm specializing in sports, hospitality, and real estate, is excited to announce its investment in Ballers, a next-generation multisport and lifestyle concept redefining competitive fitness, hospitality, and social engagement.
Ballers is a first-of-its-kind, high-design sports venue that blends competition, fitness, and social connectivity, embodying the future of experiential sports. With a vision to develop architecturally significant properties in major U.S. cities, Ballers is set to launch its flagship location in a historic redeveloped energy plant along the Delaware River in Philadelphia’s Fishtown. This transformative space will feature a dynamic mix of sports and wellness offerings, including pickleball, padel, squash, golf simulators, a turf field, fitness studios, yoga, wellness services, and a hospitality-driven food and beverage experience.
The Ballers leadership team is comprised of industry veterans who were instrumental in shaping premier fitness and lifestyle brands such as Equinox Fitness, Equinox Hotels, and Fitler Club. With deep expertise in hospitality, brand building, and operational excellence, they are uniquely positioned to scale Ballers into a national phenomenon. This investment aligns with InvestTrek’s core strategy of backing businesses with strong growth trajectories that create both compelling user experiences and sustainable financial models.
With a focus on multiple revenue streams, significant scale, and deep brand development, Ballers is a prime example of InvestTrek’s strategy. The firm continues to build a portfolio of best-in-class sports and fitness concepts, with Ballers joining other scalable ventures in the alternative investment space.
“Ballers represents the evolution of experiential fitness, seamlessly blending personal wellbeing, competition, and community,” said Alan Flatt, Founding Partner at InvestTrek Capital. “This investment exemplifies our approach—identifying high-growth, early-mover opportunities in the sports and hospitality sectors.”
